Starbucks has different messages they want to communicate via social media.
Each ask here was different, and these posts reflect a wide range of work I've created for Starbucks in the past year.
Create fun content that would stand out on the social media channels and communicated our message clearly.
Mobile Order & Pay
The Starbucks app has a mobile order and pay feature not everyone knows about. The ask was to create social media posts to create awareness.
Art direction and execution.
The ask here was to encourage gift card owners to add upload their cards into the app and start earning rewards.
Starbucks for Life
Starbucks hosts a game every summer, 'Starbucks for Life' which is a monopoly-like game that gives people a chance to win Starbucks for life!
Concept, art direct, photograph and composite.
The highest viewed social post I've ever created, raking in the views at 868,702, but who's counting.
🎶 You put the straw in the mochanut and drink it all up! 🎶 Every purchase earns a chance to win #StarbucksForLife. #StarbucksRewards NO PURCHASE NECESSARY. Participating US & Canadian stores only—includes Washington D.C., excludes Quebec. Must be 18 or older. Ends 9/12/16. For Official Rules, including how to enter without purchase, visit: sbux.co/starbucksforlife
Summer Tea Series
Our goal here was to highlight the wide range of teas Starbucks has to offer.
In this first post, we wanted to show that you can order your tea carbonated – bubbles for days.
This series of posts aims to show off the fun flavors you find inside the different teas we offer.
Work with our motion designer to build out the set, storyboards, and art direct the final execution.