Google wants their AdWords customers to succeed. But they found that there is often a little performance lull a few weeks after sign up.


We give users a little power up completely powered by AdWords. We created a kit to send to AdWords users that were falling off usage. The kit came with healthy "power up" snacks sourced from other AdWords customers (and packaged with their successful ad), and an Android tablet that, when turned on, leads to simple tips for improving their AdWords results.


Packaging design, Art Direction, Digital Design

CW: Molly Maheras

The screens below were what users would see when they turned on their tablet. They provided helpful tips and words of encouragement to keep users motivated to use AdWords.