Problem & Solution
The Academy of Motion Picture Arts and Sciences needed an app to fix the antiquated process of voting for the Oscars. We walked through the current UX and created a new UX that would live in the app.
Visual Identity, Branding, Design, UI & UX
Understanding the process Academy members go through to vote was key to this assignment. I sat down with a few of them and picked their brains. I found the pain points and made those seamless with the app. I created a high level user flow and made sure we were all on the same page.
Once heads were nodding in the room, I continued on with the user flow.
When we reached a point everyone was happy with, the design part began. I was very lucky on this project; I was granted full creative freedom. I leaned in to the colors of the Oscars and was inspired by Art Deco and classic Hollywood.